Kirti Rasal
Senior Market Research Analyst - Consumer Insights - North America Team @NielsenIQ
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WORK HISTORY
Senior Market Research Analyst - Consumer Insights - North America Team @NielsenIQ
Led 60+ complex research studies from study lock to final delivery, ensuring accuracy, efficiency, and on‑time execution under rigorous deadlines.Reviewed 50+ projects delivered by junior analysts and associates, consistently receiving 70%+ positive feedback, with several reviews marked as Exceeded Expectations.Developed deep expertise in L\'Oréal’s research ecosystem, especially Maybelline, gaining strong understanding of their study designs, success metrics, and product performance insights using large‑scale quantitative feedback.Played a key role in associate training and upskilling—buddying, mentoring, and coaching many new team members, several of whom have since been promoted to Research Analysts.Conducted multiple group training sessions, including Bootcamp programs and Insights Learning Sessions, training 20+ associates within a year.Ensured high analytical rigor, methodological consistency, and operational excellence across all deliverables.Supported a culture of learning, collaboration, and continuous improvement across the team.Key StrengthsHigh accountability in delivering quality insights under pressureStrong client understanding (especially beauty & CPG)Ability to coach, mentor, and elevate team capabilitiesDeep experience with quantitative research, quality reviews & process adherenceTrusted to ensure smooth delivery and uphold high standards for top global brands
EDUCATION
Mumbai Educational Trust, MET League of Colleges
MMS, Marketing
HR college of commerce and economics
M.com, Business Administration and Management, General
Hr college of commerce and economics
Bachelor of management studies, Business/Commerce, General
ABOUT KIRTI RASAL
Always interested in the fast-paced field of marketing, having worked with a few organizations in the fields of Digital Marketing, Content Marketing, Research, Strategy and Social Media Management, I aim to learn, un-learn and re-learn more of the marketing world everyday.
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