Kirthika R
Sr. Product Manager - AI/ML @ Target | IIM B | AdTech | Ex-GE (Leadership Program)
- Role
- Senior Product Manager - Ai Ml at Target
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Kirthika R
Innovative Senior Product Manager with 8+ years of experience driving AI-powered product strategies across e-commerce, ad tech, fintech, and aviation sectors. Currently leading AI based performance optimization products and audience strategy for Target across display and sponsored ads. Adept at translating complex data science workflows into scalable commercial products that improve personalisation, relevance, and customer engagement. An alumnus of IIM Bangalore and a graduate of the coveted Digital Technology leadership program at GE (among applicants globally). Known for cross-functional leadership spanning engineering, data science, and marketing, achieving consistent success in accelerating adoption, driving monetization, and improving ROI through data-driven innovation and experimentation. In my free time I enjoy painting and reading fictions!
Experience
Senior Product Manager - Ai Ml
Jun 2023 — Present
Leading AI-driven optimization across sponsored search and display advertising while owning audience strategy for Roundel. Building multiple 0→1 retail media products spanning budget orchestration, targeting, ranking, inventory, and upsell intelligence, in close partnership with GTM, Sales, engineering, data teams and advertisers. Own the end-to-end roadmap for a holistic optimization suite across on-site and off-site channels, integrating demand signals, user behavior, and seasonal trends to drive scalable advertiser performance via explainable and data driven decisioning.
Education
Indian Institute of Management Bangalore
Master of Business Administration - MBA
Dr N.G.P. Institute of Technology
Bachelor of Engineering - BE, Electrical and Electronics Engineering
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