Kirtan Modi
- Role
- Sr Manager, Applied Science, Amazon Advertising at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kirtan Modi
Hands-on innovator building privacy first machine learning systems and AI applications.
Experience
Sr Manager, Applied Science, Amazon Advertising
Jun 2015 — Present
Invent and building artificial intelligence systems that enable advertisers and publishers using Amazon Advertising tech leverage privacy safe environments (e.g. data clean rooms) to optimize ad spend and consumer ad experiences. Lead multiple science, product and engg teams:(1) video media planning products to predict reach/frequency and incremental reach/frequency of CTV of linear TV,(2) automated content recognition (ACR) technology driven ad applications like cross-system frequency management (3) Yield and ad delivery optimization applications for publishers advertising using Amazon devices, audio and video streaming services. 20••••20 Invented and built Amazon’s first AWS based data clean room to automate data acquisition for measurement and deployment of machine learning algorithms to process multi-party data w/ strict privacy constraints. Build and led science, engineering, product and business development teams responsible for measuring and optimizing Amazon advertising spend on `non-Amazon media.
Skills
- Analytics
- Mysql
- Management
- Sas
- Hadoop
- Vba
- C
- Java
- Spss
- Optimization
- Software Development
- Statistics
- Data Analysis
- Signal Processing
- C++
- Product Management
- Communication Theory
- Vhdl
- R
- Matlab
- Sql
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