Kirsty Bulloch

WORK HISTORY

EDUCATION

SKILLS

ABOUT KIRSTY BULLOCH

I believe in the dictum \"try before you buy”, whether it`s test driving a car or inspecting a home, consumers want to trust they have made a good purchase. For over 20 years I have been passionate about helping food manufacturers market their brand at retail and bring this same belief in-store. It\'s a proven fact, given the opportunity to TRY a brand at the point of purchase will increase the probability of a sale. 92% of consumers said they would buy a new product if they tried and liked the sample they received (if the purchase price was acceptable). March 2007 survey conducted by the Promotion Marketing Association\'s Product Sampling Council My clients describe me as knowledgable with a strong insight into the retail industry and current trends, forward thinking, creative and tenacious. Thinking outside of the box in order to deliver solutions and exceptional results for my clients is what I thrive on. Contact me to leverage my experience, and let me show you how an Empowered Brand Marketing (EBM) managed event, will get your brand off the shelf and into your target consumers grocery cart! You can reach me at 90••••••00 x23 or k•••••••@empoweredbrandmarketing.ca My core competencies include:Program ManagementShopper MarketingBrand DevelopmentBrand Activation & ExecutionNew Business DevelopmentSales Planning & Budget ManagementSales Training