Kirstyn W.
Principal Product Marketing Manager, Google AI in Ads
- Role
- Principal Product Marketing Manager - Ai in Ads & Agents Global at Google
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kirstyn W.
Product marketing leader specializing in enterprise AI narratives and GTM strategy for transformative technology. Over 12 years building positioning frameworks and executive narratives that drive enterprise adoption - from AI-powered tools to agents.Currently Principal PMM for AI Agents in Ads at Google, leading go-to-market strategy for agentic AI products and translating complex AI capabilities into narratives that drive adoption with global enterprise customers. Author of executive keynotes for Google\'s flagship events (Google Marketing Live, Zeitgeist), writing for VPs including Vidhya Srinivasan (VP/GM Ads & Commerce) and Jason Spero (VP Global Business Organization).Notable impact: positioning frameworks that have generated $2B+ in actioned revenue, including the \'3 Cs\' narrative that became Google Ads\' enterprise GTM backbone, and the \'AI Essentials\' program that scaled adoption across Fortune 500 advertisers.Core expertise: creativity that drives commerce. Transforming technical innovation into positioning that wins enterprise deals. Shaping product roadmaps through market intelligence, architecting sales enablement programs that close competitive deals, and orchestrating alignment across engineering, sales, and partnerships around go-to-market strategies that work at scale.Deep experience with high-stakes enterprise buyers across financial services, healthcare, legal, and Fortune 500 organizations requiring AI systems they can deploy in production with confidence.
Experience
Principal Product Marketing Manager - Ai in Ads & Agents Global
Apr 2024 — Present · Seattle, WA, US
Inbound and outbound product marketing and GTM for AI in Ads and agentic launches, including Ads Advisor and Analytics Advisor (Q4 2025). Storytelling via sales enablement, one-to-many surfaces, and executive keynotes.Product marketing | Generative AI | Messaging development | Positioning development | Executive presence | Global sales enablement | Voice of customer | Leadership | Business strategy | Team leadership
Education
Quantic School of Business and Technology
Executive Master of Business Administration (MBA)
Durham University
Bachelor of Arts - BA, Government & International Affairs
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