Kirsty White

WORK HISTORY

ABOUT KIRSTY WHITE

Senior Business Development & Marketing Professional with Media, Professional Services & Legal Sector ExpertiseExperienced business development and marketing professional with a strong track record of driving growth across B2B media, publishing, and professional services. As co-founder and Commercial Director of a regional business magazine, I successfully built the title into a market-leading brand and managed its acquisition after seven years, demonstrating entrepreneurial vision, commercial strategy, and leadership.Now working within the legal sector, I bring proven expertise in marketing, client development, and business growth for professional services firms. I now specialise in legal marketing and business development, with a focus on In-House Lawyer services.My role involves developing and executing strategies that strengthen client relationships, build market presence, and deliver sustainable growth for a Top 50 UK law firm. Over my career, I have worked extensively with C-suite executives, directors, and senior management teams, building trusted partnerships and creating opportunities that align business objectives with client needs. Recognised for my ability to influence at senior level, build trusted partnerships, identify and unlock revenue streams and drive growth through strategic marketing and client engagement, I thrive in roles that demand creativity, innovation, and measurable results.Core strengths include:• Legal and professional services marketing, with a focus on the In-House Lawyer community• Business development, client relationship management & strategic partnerships• Working with C-suite and senior leadership to drive growth and engagement• Revenue generation through sponsorship, partnerships, and targeted campaigns• Strategic brand positioning, thought leadership, and stakeholder engagement