Kirsty Fielding
Consumer Markets Research Director @The Business Research Company
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WORK HISTORY
Consumer Markets Research Director @The Business Research Company
EDUCATION
University of York
Bachelor of Science (BSc), Accounting and Finance
ABOUT KIRSTY FIELDING
I have more than nine years experience in market research, specializing in consumer markets including FMCG, retail, and hospitality. I previously held positions as Senior and Lead Analyst at Canadean, GlobalData, and FMCG Gurus before taking the position firstly as Consultant and Lead Editor, and then as Consumer Markets Research Director at TBRC. My position involves overseeing reports and projects in the consumer markets division of the company, from project planning to delivery; as well as managing the product quality and editorial aspects of the business. My experience covers a wide range of projects, including both market and consumer data, managing reports and databases, and leading specialist projects for clients including PepsiCo, Tyson Foods, and Tate & Lyle. I started my career as a financial analyst in the mergers and acquisitions market after graduating from The University of York.
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