Kirstin Tanaka

About Kirstin Tanaka

Hey there! I’m Tanaka, a digital marketing enthusiast passionate about crafting engaging online experiences.With expertise in both organic and paid strategies, I specialize in driving impactful results across social media platforms and beyond. Formerly known as the “Fun Director,” I’ve seamlessly transitioned my skills into the digital realm to help businesses thrive in today’s competitive landscape.In addition to my marketing expertise, I’m also committed to creating inclusive environments. As Co-Chair of the Pride ERG at HPE, I actively advocate for diversity and inclusion in the workplace. I also contribute to talent development through my dual role at HPE, where I manage university recruiting efforts in partnership with San José State University (SJSU) and serve as an alumni association board member.Let’s connect and explore how we can achieve your digital marketing goals together, while also fostering a more inclusive and diverse professional community.

Experience

1. Digital Brand Engagement Strategist

   HPE Aruba Networking

   Apr 2023 — Present · San Jose, CA, US

   Managed Social Media platforms (Facebook, LinkedIn, Twitter, Instagram & YouTube) with Khoros’ Social Media Management and Sprinklr, ensuring optimized visibility and engagement- Lead and manage the social activation team, driving strategic initiatives to enhance brand visibility and engagement across digital platforms, with a focus on SEO best practices to optimize content performance and reach- Directed global governance of 20+ organic and paid social channels, enhancing brand visibility and customer interaction through Khoros Care & Sprinklr- Addressed challenges in two communities swiftly, improving customer satisfaction and retention- Oversaw community management and social strategy for APJ, LATAM, EMEA, and NAMER regions, ensuring consistent brand messaging and engagement- Provided real-time social support at events, resulting in enhanced customer satisfaction and increased brand loyalty- Managed beHPE, HPE’s employee advocacy program, fostering brand advocacy and employee morale- Developed and executed influencer-based initiatives, reaching over 600M impressions to amplify HPE Aruba Networking’s portfolio & key messages.

Education

• San José State University

  B.S., Business/ Marketing; Kinesiology/ Sports Management

Skills

• Product Marketing
• Grassroots Marketing
• Social Networking
• Customer Retention
• Customer Service
• Marketing Communications
• Facebook
• Strategic Planning
• Customer Experience
• Retail
• Creative Direction
• Social Media Marketing
• Event Management
• Sales
• Email Marketing
• Corporate Communications
• Business Development
• Teamwork
• Relationship Marketing
• Problem Solving
• Client Development
• Brand Development
• Coaching
• Forecasting
• Customer Satisfaction
• Advertising
• Creative Problem Solving
• Brand Management
• Fundraising
• Marketing
• Marketing Strategy
• Event Planning
• Project Management
• Trade Shows
• Community Outreach
• Account Management
• Nonprofits
• Sponsorship
• Online Marketing
• Social Media