Kirstin Mennella

Managing Director and Partner @Boston Consulting Group (BCG)

Austin, NL

I advise leading global apparel, footwear, and luxury brands on growth and operational transformations. Drawing on both consulting and industry experience, I help clients translate bold strategies into measurable results. I bring deep expertise in merchandising and supply chain topics, and am the global lead for Fashion & Luxury Operations at BCG.End-to-End Merchandising• Optimized store clustering and tailored assortment building to drive retail productivity• Streamlined concept-to-shelf process to boost agility• Overhauled NOS models to improve availability & working capital• Developed end-to-end 3D digital product creation process• Designed and implemented operating model to unlock innovation in sportswearSupply Chain & Sourcing• Operationalized fast-response pipelines to shorten lead times• Defined sourcing strategies to mitigate risk, improve resilience, & optimize landed cost• Enhanced materials management to reduce waste and enable flexibility• Integrated 3D creation into sourcing workflows for faster dev cycles• Optimized manufacturing for vertical luxury brands, balancing agility with quality & craftsmanshipDemand & Inventory Optimization• Implemented AI-driven forecasts and dynamic pricing/markdown tools• Transformed planning capabilities and processes to enable shift from wholesale to DTC • Redesigned S & OP and open-to-buy processes to drive inventory productivity and lift service levels• Centralized NOS stock and S & OE process to improve availability• Optimized distribution center and transportation networks in US and EuropeCustomer Experience & Loyalty• Designed loyalty programs aligned to brand DNA and consumer needs• Launched mobile loyalty apps to deepen engagement and expand owned data• Built brand heat strategies across creation, amplification, and influencer pillars• Improved marketing ROI via advanced analytics and GenAI applications• Applied consumer journey insights to drive omni growth (retail, WHS, e-com, outlet)

Brown University

Bachelor’s Degree

City College of San Francisco

Non-degree coursework

University of California, Berkeley - Walter A. Haas School of Business

Master of Business Administration (M.B.A.)

Kennett High School

High School Diploma