Kirstie Ciccone
Head of Strategy @The Globe and Mail
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WORK HISTORY
Head of Strategy @The Globe and Mail
Toronto, ON, CA
I’ve held progressive roles at The Globe and Mail, leading a team of strategists focused on creating impactful solutions that deliver on advertising partners’ goals while driving premium revenue growth.Leadership & Team Development- Transitioned into management during the pandemic, leading my team to achieve three consecutive years of revenue overachievement- Redefined the Strategic Solutions team’s roles, processes, and cross-departmental collaborations to increase impact- Mentored team members to secure internal promotions and advance into leadership roles at other organizations.Business Strategy & Revenue Growth- Secured multimillion-dollar advertising partnerships with integrated solutions for finance, healthcare, lifestyle, and business sectors- Helped Canadian tourism partners pivot during the pandemic, driving award-winning partnerships and boosting domestic tourism- Transformed legacy print products into strategic digital solutions, achieving 20% YOY digital revenue growth.Innovation & Product Development- Launched podcasting as a revenue stream, scaling it into a multimillion-dollar business with three unique models- Developed tools like a solutions calculator and complexity scoring system to align resources with profitability and client goals- Improved content measurement frameworks, increasing campaign engagement by 33%.Supported the launch of the Globe Insiders panel to generate actionable reader insights.Recognition & Thought Leadership- Awarded Globey Innovator of the Year for advancements in content measurement and reporting- Represented The Globe and Mail at industry events as a content marketing expert- Partnered with senior leadership on solutions to operational challenges, driving sustained digital growth- Created training programs to enhance staff understanding of profitability, content distribution, and optimization.
EDUCATION
Brock University
BA/ B.Ed. (incomplete), Child & Youth Studies
George Brown Polytechnic
Certificate, Interior Decorating
Mohawk College
Advanced Diploma, Advertising & Marketing Communications Management
Notre Dame College School
High School Diploma, High School/Secondary Diplomas and Certificates
SKILLS
ABOUT KIRSTIE CICCONE
Accomplished professional with extensive expertise in leadership, digital media strategy, content marketing, and revenue optimization. Proven ability to distill complex ideas into actionable growth strategies, achieving measurable business results.
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