Kirsten S.

About Kirsten S.

Throughout my career, I’ve intentionally looked for roles across a variety of industries, organizations, and technological tools, which has developed me into a professional with a broad view and hands-on experience in numerous areas. Along with maintaining a strong customer-centric focus, I’ve honed skills in project management, marketing, merchandising, and analytics.The versatility I\'ve cultivated enables me to understand needs and successfully facilitate across business, creative, and technical teams, bringing everyone together to work toward common goals. Driven to understand the \"how\" and \"why\", I\'m skilled at connecting the dots to tell a cohesive story and highlight insights that guide strategy, inform decisions, and offer innovative solutions.Strengths & experience- Able to learn quickly and apply knowledge in new contexts- Development and execution of digital content, marketing, and merchandising strategy- Web data measurement strategy, technical implementation, and analysis- A/B testing, heatmapping, and customer journey research- Digital product management and agile development cycles- Developing reference documentation, training others, and translating technical details for non-technical audiences

Experience

1. Senior Web Analytics Analyst

   Medline

   Dec 2023 — Present · Northfield, IL, US

   Collaborate with B2B and B2C teammates across internal departments and within vendor relationships to evaluate analytics and related needs, facilitate cross-functional conversations, and produce insights to support decision making for 15+ websites• Lead implementation and ongoing management of cookie consent tool and script response across Medline US websites• Leverage Google Tag Manager, including writing custom JavaScript, and partner with domestic and offshore development teams to implement and enhance tracking• Provide recommendations and assistance for digital product, marketing, and merchandising strategy, data interpretation, and technical troubleshooting• Create reference documentation and provide training to support self-service data exploration and reporting

Education

• Iowa State University

  BS, Business / Marketing

• Northwestern University

  MSEd, Higher Education Administration and Policy