Kirsten Kitty Amann

Market Lead @Edrington

Boston, MA, US

As a Market Lead at Edrington, I serve as the commercial and cultural ambassador for our ultra-premium spirits portfolio, including The Macallan, Highland Park, The Glenrothes, Brugal Rum, Wyoming Whiskey, and No.3 Gin. I’m responsible for building brand equity and driving commercial performance across key markets through strategic trade execution, consumer engagement, and high-impact partnerships.I work closely with top-tier on- and off-premise accounts to strengthen brand visibility, increase distribution, and build meaningful relationships with trade partners, influencers, and consumers.Key Responsibilities:* Champion Edrington’s luxury spirits portfolio in-market, ensuring executional excellence across key accounts* Drive distribution and brand presence by cultivating strong relationships with distributors, retailers, and hospitality partners*Lead local market activations and events aligned with global brand strategies to engage both trade and high-value consumers* Collaborate with brand and commercial teams to deliver targeted programming, sampling initiatives, and educational experiences* Act as a connector and community builder among collectors, tastemakers, and local influencersSkills: Luxury Spirits · Brand Development · Trade Marketing · On/Off-Premise Strategy · Market Activation · Key Account Management · Consumer Engagement · Event Execution · Influencer Relations · Distributor Relationships · Portfolio Management

Sarah Lawrence College

Bachelor of Arts - BA