Kirsten Queen

About Kirsten Queen

With over 8 years of experience across B2B technology, SaaS, technology, I\'ve built my career on being the bridge between product strategy and market execution. I\'m the person cross-functional teams turn to when they need complex technical products translated into compelling customer narratives—and when they need someone who can balance strategic thinking with hands-on execution.What I do:I develop go-to-market strategies, product positioning, and sales content that drive measurable pipeline growth. Whether it\'s launching new products, repositioning competitive narratives, or building content operations from scratch, I thrive in the strategic work that happens at the intersection of product, marketing, and sales.My superpower:Cross-functional coordination. I\'m naturally wired to understand what product teams need, what sales teams are hearing in the field, and what customers actually care about—then create the strategic frameworks and content that bring it all together. Some people call me a \"bridge builder.\" I call it making sure everyone\'s rowing in the same direction.Recent impact:Defined company-wide brand voice and positioning during organizational rebrandGenerated 176+ revenue opportunities worth $3M+ through strategic content and GTM initiativesLaunched consistent customer communication programs that grew engagement 87%Developed stakeholder-specific messaging for government relations and legislative audiencesLed product launches with comprehensive sales enablement strategiesWhat energizes me:Understanding customer pain points, digging into competitive intelligence, collaborating with smart people who care about their work, and seeing the content I create actually get used by sales teams to close deals.Technical toolkit:Go-to-market strategy • Product positioning • Competitive intelligence • Sales enablement • Content operations • Cross-functional leadership • B2B SaaS • HubSpot • Salesforce • Google Analytics • AI/LLM integrationI\'ve completed Product Marketing Core certification and am actively expanding my strategic product marketing expertise. Currently exploring opportunities where I can own end-to-end product marketing strategy and help B2B technology companies win in competitive markets.

Experience

1. Content Marketing Lead

   Vantor

   Oct 2025 — Present

   Drove go-to-market strategy and cross-functional content operations for the USG business unit, establishing scalable processes and delivering strategic product marketing initiatives that support revenue growth and sales enablement.Strategic Brand & Product Positioning-Led development of company-wide Brand Tone & Voice guidelines during organizational rebrand, conducting competitive research to inform how Vantor differentiates across all customer touchpoints-Developed customized messaging for government relations stakeholders, translating technical capabilities into value narratives for specific senators and state priorities-Repositioned key product materials to evolve product narratives as competitive positioning shiftedLed Operational Terrain web page development, positioning this capability for target audiences and RFIsProduct Launch & Sales Enablement-Executed comprehensive go-to-market content strategies for product launches, creating sales enablement content, demo reports, and targeted video series that supported efforts to drive $56M in pipelineCross-Functional Leadership & Communications-Launched and scaled USG internal newsletter from concept to twice-monthly program, growing engagement 87% over 9 editions-Maintained executive social media presence generating hundreds of thousands of impressions and establishing thought leadership in the market-Stepped up to cover Director-level communications responsibilities during leadership transition, managing internal communications and executive messaging to ensure business continuityContent Operations & Infrastructure-Built content operations foundation from scratch including templates, processes, and strategy frameworks that enable team to scale efficiently across multiple product lines-Established cross-functional coordination practices that increased transparency and aligned content strategy with product roadmaps and sales priorities

Education

• Colorado State University

  Bachelor of Arts, English Language and Literature, Creative Writing

  2008 — 2012

Skills

• Public Speaking
• Marketing Communications
• Facebook
• Content Development
• Non-Profit Administration
• Event Planning
• Newsletter Production
• Google Adwords
• Content Strategy
• Fundraising
• Nonprofits
• Press Releases
• Copwriting
• Newsletters
• Copy Editing
• Video Editing
• Volunteer Training
• Donor Engagement
• Creative Writing
• SEO Copywriting
• Community Outreach
• Editing
• Community Organizing
• Social Media Marketing
• Copywriting
• Customer Service
• Donor Management
• Grant Writing
• Content Marketing
• Project Management
• Volunteer Management
• Social Media Measurement
• Blogging
• Research
• Web Content Writing
• Social Media Advertising
• Public Relations
• Branding & Identity
• Digital Marketing
• Coding Languages