Kirsten Asuncion
Account Manager @Expedia Group
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WORK HISTORY
Account Manager @Expedia Group
Lead creative execution and campaign optimization of over 40 travel advertisers with 75+ active campaigns totaling over $4.5 million in YTD ad spend. • Manage creative production, campaign activation and post launch optimizations for Media Solutions travel partners across travel verticals, including hotels, air, domestic destinations, and attractions. • Partner with sales leads to obtain contract signatures, lead creative best practice discussions, launch campaigns, monitor inventory, and optimize media for reliable delivery. • Advise clients on creative best practices and strategy across products and campaigns. Analyze and present key insights of key performance indicators such as CTR and ROAS per placement, creative, and travel vertical. • Collaborate with clients and vendors to develop digital display, native products, landing pages, social media packages, and email per Expedia Group brand guidelines. • Support onboarding and process training for new team members on the account management and sales teams to ensure smooth organizational transitions.
EDUCATION
Questrom School of Business, Boston University
Bachelor’s Degree, Business Administration and Management, Marketing
SKILLS
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