Kirsten Mateaki
Merchandise Marketing Manager - Ecommerce (Partner Brands & Marketplace) @L'Oréal
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WORK HISTORY
Merchandise Marketing Manager - Ecommerce (Partner Brands & Marketplace) @L'Oréal
Spearheaded digital marketing and promotional strategies for marketplace brands, resulting in a YOY increase in GMV improvement in bottom-line performance.• Led cross-functional collaboration across all marketing pillars to ensure cohesive omni-channel brand experiences for new and existing products.• Collaborated with Site Ops, SEO, and Analytics teams to continuously optimize the customer journey.• Pitched, organized, and facilitated several ‘first of their kind’ community and O+O experiences.• Drove bottom-line GMV $ by adjusting eCommerce Marketing strategy based on comp and real time data.
EDUCATION
Florida State University
Bachelor’s Degree, Retail Merchandising and Product Development
SKILLS
ABOUT KIRSTEN MATEAKI
A highly motivated and results-oriented eCommerce Merchant with a proven track record of driving sales and profit growth in the consumer and professional goods sectors. Expertise in developing and executing multi-channel retail strategies, optimizing product placement, and fostering strong cross-functional relationships to maximize brand exposure and launch success. Possesses a keen understanding of consumer & Professional buying behavior and leverages data-driven insights to inform merchandising and marketing decisions.
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