Kirsten Winiecki

About Kirsten Winiecki

I am a graduate from the University of Southern California, holding a bachelor’s degree in business administration with a concentration in marketing. My passion lies in harnessing the power of data and storytelling to drive innovation within marketing. Through my diverse experiences, I have honed my skills in effectively engaging with consumers across various functions, including social media, in-person and digital events, partnerships, digital marketing, and customer service. I bring a wealth of experience as a content and digital project manager, leading initiatives such as strategic partnerships, impactful paid ad campaigns, and the creation of compelling visual content encompassing photography, videography, and graphic design. My expertise thrives in dynamic sectors like e-commerce, social media, and the ever-evolving realm of retail.

Experience

1. Digital & Social Manager

   WD

   Jul 2023 — Present · Irvine, CA, US

   Develop and execute digital and social ad strategies for both consumer and B2B markets for North America and Latin America.Manage influencer partnerships, ensuring authentic and impactful brand collaborations.Lead content creation for social media, crafting engaging and high-performing content.Optimize campaigns across multiple platforms, including Amazon, Meta (Facebook/Instagram), LinkedIn, TikTok, Google, and YouTube.Generate paid media strategies to drive traffic and sales for e-Commerce site, Retail e-Tail and Commercial

Education

• University of Southern California

  Bachelor of Business Administration - BS, focus in Marketing

  2017 — 2020