Kirsten Welch

Director @PAN

Orlando, FL, US

Serve as main point of contact for clients, providing insight and strategic recommendations.· Own development of strategic quarterly plans as well as quarterly reporting/measurement of success.· Plan, assign and manage work to facilitate execution of client KPIs.· Develop high-value, strategic content and ensure all client and media-facing materials are accurate, comprehensive and aligned with company messaging/positioning.· Lead media relations strategy by anticipating major news announcements, planning proactive media outreach and driving the team to deliver on agreed-upon program metrics.