Kirsten Shreve
Sr Email Marketing Manager @Viator
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WORK HISTORY
Sr Email Marketing Manager @Viator
Development and deployment of lifecycle trigger automation, ad-hoc promotions, and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention -Cross-functional collaboration with product, product marketing, and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements -Creating marketing campaigns including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs
EDUCATION
Fairleigh Dickinson University
Bachelors of Science, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT KIRSTEN SHREVE
Email Marketing Leader | Lifecycle Automation | Data-Driven Strategy | Customer…
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