Kirsten McCafferty
Group Vertical Director | Home & Fashion @ TikTok | Enabling Revenue Growth through Data-Driven Sales Execution
- Role
- Group Vertical Director Home & Fashion at TikTok
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Kirsten McCafferty
I’m a sales and partnerships leader currently overseeing the Home and Fashion SMB North America vertical at TikTok. Focused on building high-performing go-to-market teams and driving revenue through strategic partnerships, smart execution, and operational rigor.With experience across advertising, media, payments, telecom, fintech, and raw materials, I bring a cross-industry perspective to structuring scalable sales organizations that fuel customer acquisition and market growth. My work centers on unlocking new revenue through outbound sales, demand generation, and strategic alliances.Throughout my career, I’ve led enterprise and SMB teams through high-growth phases by aligning sales, marketing, and operations to drive measurable outcomes. Whether structuring GTM strategies, negotiating complex partnerships, or building systems that support scale, I focus on turning strategy into impact.At TikTok, my teams work with businesses in the Home and Fashion categories to help them grow by showing up creatively and authentically on one of the most culturally relevant platforms in the world. We\'re passionate about building teams that not only drive results but also help businesses connect with communities in real, meaningful ways.
Experience
Group Vertical Director Home & Fashion
Jul 2025 — Present · Austin, TX, US
Education
University of Cincinnati
Bachelor of Arts - BA, Marketing
2009 — 2012
Columbia College Chicago
Bachelor of Arts - BA, Business/Commerce, General
2012 — 2014
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