Kirsten Kozarits
Manager, Innovation Bases Practice @NielsenIQ
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WORK HISTORY
Manager, Innovation Bases Practice @NielsenIQ
Chicago, IL, US
In my role within the Innovation Practice, I own the end‑to‑end sales process for NIQ’s innovation solutions powered by BASES—helping clients optimize product development, concept validation, forecasting, and go‑to‑market strategy. I work closely with senior insights, innovation, and brand leaders to connect business challenges to actionable research solutions that drive growth.With a consultative, client‑first approach, I focus on both near‑term revenue delivery and long‑term partnership building. I develop account‑level growth strategies, lead complex proposal development and RFPs, and collaborate cross‑functionally with product, operations, and customer success teams to ensure impactful and feasible solutions.Core areas of focus include:Innovation strategy & commercializationConcept testing, product development & forecastingNew business development & strategic prospectingExecutive‑level client engagementAccount planning, pipeline management & forecastingValue‑based, consultative selling
EDUCATION
Hinsdale Central High School
High School
University of Illinois Urbana-Champaign
Bachelor’s Degree, Advertising
SKILLS
ABOUT KIRSTEN KOZARITS
Experienced Account Manager with a demonstrated history of working in the market research industry. Skilled in Market Research, Project Coordination, Client Relationship Building, and Microsoft Applications. Strong business development professional with a Bachelor’s Degree focused in Advertising from University of Illinois at Urbana-Champaign.
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