Kirsten Kinkead
Director, Content Marketing & Creative Production @Eddie Bauer
Signup · Get unlimited contacts
WORK HISTORY
Director, Content Marketing & Creative Production @Eddie Bauer
Seattle, WA, US
Lead Eddie Bauer’s internal creative studio, supporting global brand, product marketing, eCommerce, wholesale, and social teams.• Manage global teams of producers, project managers, creatives, and agency partners to deliver consistent, high-quality content.• Oversee $5M annual content budget, including forecasting, cost controls, and vendor negotiations.• Serve as Executive Producer for broadcast commercials, brand films, keynote-style video, digital series, VR/360, and social-first campaigns.• Drive monthly global go-to-market campaigns, producing assets annually.• Launch and manage high-profile brand collaborations with creative partners and talent (e.g, The Great, Karla Welch, Christopher Bevans, Baja East).• Lead editorial strategy and content direction for Eddie Bauer Stories (156+ posts).
EDUCATION
UW Foster School of Business
Bachelor of Arts, Business Administration, Program in Entrepreneurship and Innovation
ABOUT KIRSTEN KINKEAD
I lead creative production teams that bring ideas to life—from concept through execution—crafting multi-channel campaigns that engage audiences, drive growth, and elevate brands. Over 20 years, I’ve delivered marketing and creative content for outdoor and lifestyle brands across film, photography, digital, experiential, and social-first channels.I’m hands-on across the full creative journey: shaping concepts, directing production, managing post-production, and overseeing delivery. I partner with Brand, Product Marketing, eCommerce, Legal, and Executive teams to ensure work inspires audiences and drives measurable impact. I lead global, remote, and cross-functional teams that scale creativity across thousands of assets without sacrificing quality or brand voice.Living and working internationally shaped my curiosity, adaptability, and approach to storytelling. Nine years in New Zealand and Australia, producing campaigns for Kathmandu, taught me to embrace new ways of thinking and find inspiration everywhere. In 2008, I sold everything and backpacked across three continents with my infant daughter—a journey that reinforced the power of resilience, creativity, and adventure in both life and work. Today, I continue exploring creativity through travel, ceramics, photography, and storytelling, while pushing personal limits—from summiting Mt. Rainier to trekking to Everest Basecamp.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.