Kirsten Engelhardt
Global Marketing Communications Specialist Bkg Melt Delivery & Pelletizing Systems @Nordson Polymer Processing Systems
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WORK HISTORY
Global Marketing Communications Specialist Bkg Melt Delivery & Pelletizing Systems @Nordson Polymer Processing Systems
Münster, DE
Responsibility for global marketing communication for the entire product portfolio of Nordson BKG GmbH- Preparation of the annual marketing budget, taking into account the growth priorities of Nordson BKG and monitoring of internal and external marketing costs- Expansion and further development of existing marketing and communication channels- Responsibility for continuous lead generation and lead tracking- Creation of target group-specific marketing and communication materials- Selecting, managing and coordinating external service providers
EDUCATION
The University of Buckingham
Business Administration, International Business
University of Münster
Master of Science in Business Management (MScBM), Business Management (Focus: Marketing & International Business)
Digital Marketing Institute
Certified Digital Marketing Professional, Digital Communication and Media/Multimedia
ABOUT KIRSTEN ENGELHARDT
As a Global Marketing Communications Specialist, I bring over 15 years of experience in marketing communications to develop and execute strategies that drive lead generation and enhance brand visibility. My role involves preparing and managing the annual marketing budget, expanding communication channels, and creating tailored marketing materials to support Nordson’s innovative product portfolio. With a Certified Digital Marketing Professional credential, I utilize digital marketing tools, including social media and email campaigns, to optimize communication efforts and track KPIs. Collaborating closely with product management, sales, and external vendors, I ensure effective campaign execution and alignment with growth priorities. My mission is to empower Nordson’s global presence through strategic communication and impactful marketing initiatives.
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