Kirsten Champlin

About Kirsten Champlin

Results-orientated media professional with over 15 years of experience- Focused on the development and implementation of digital and traditional media- Experience across all media channels, with a focus on digital strategy, planning, buying, and measurement-Led cross-functional teams in the development and launch of integrated advertising campaigns across digital, social, and traditional channels, ensuring on-time launch, budget alignment, and client satisfaction.Specialties: marketing, project management, advertising, media, project manager, display, search, social media, budgeting, customer relations, management, new media, online research, DCM, Google AdWords, comScore, MRI.

Experience

1. Media Specialist

   Alipes Inc

   Sep 2024 — Present · Boston, MA, US

   Develop and manage media campaigns for Alipes clients, including strategy, planning, execution and reporting for traditional media, digital (social, display, audio, programmatic, and search) and events- Analyze performance, recommend strategies, and optimize budgets to maximize ROI- Partner with creative, strategy, and account teams to align media plans with client goals and ensure cohesive campaign execution.

Education

• American University - Kogod School of Business

  BSBA, Marketing

  2000 — 2004

• Suffolk University - Sawyer Business School

  Master of Business Administration - MBA

  2009

Skills

• Marketing
• Comscore
• Doubleclick
• Digital Marketing
• Digital Strategy
• Social Media
• Online Marketing
• Paid Search Campaigns
• Online Advertising
• Management
• Media Planning
• Google Adwords
• Digital Media
• Advertising
• Display Advertising
• Social Media Marketing
• Integrated Marketing
• New Media
• Paid Search Strategy