Kirsten Champion
Media Buyer @OMD
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WORK HISTORY
Media Buyer @OMD
Atlanta, GA, US
Managed a robust media operation that included budget analysis, market research, relationship management between various departments, and the creation and maintenance of 90+ personalized media campaigns for clients including: Georgia Lottery, Nissan, Wells Fargo, Army, McDonalds, and Ancestry.Exceeded client expectations by ensuring each media campaign performed at the required 90-110% of planned impressions while saving clients an average of 10-25% of their overall allotted media budget. Negotiated overall commercial prices down +20% for top market clients by analyzing previous market data while accurately modeling anticipated target audience deliveries and exceeding 100% of client’s estimated impressions.Responsible for researching industry trends and demographic trends in order to evaluate overall target demographic reach of radio & TV spot media.
EDUCATION
University of West Georgia
Mass Communication/Media Studies
Mercer University
Master of Business Administration - MBA, Marketing
Grady College of Journalism and Mass Communication, University of Georgia
Bachelor of Arts - BA, Advertising
Mercer University
Master of Business Administration - MBA, Marketing
ABOUT KIRSTEN CHAMPION
Experienced Media Buyer with a background in media negotiations across different platforms for various clients. Skilled in Microsoft Office, media buying, social media, and Adobe Creative Suite, Kirsten possesses strong communications skills with an educational background in Advertising from the Grady College of Journalism and Mass Communication at the University of Georgia.
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