Kirsten Petersen

About Kirsten Petersen

Now in my tenth year in school marketing, I continue to be energized by the mission of…

Experience

1. Director of Communications and Marketing

   Landon School

   Jul 2023 — Present · Bethesda, MD, US

   Oversee digital and print marketing strategy and implementation for both internal audiences (students, parents, faculty & staff) and external audiences (prospective students and families, alumni, and donors) through social media advertising, email campaigns, website development and magazine editing• Serve as primary media contact for the School and manage School\'s brand and reputation through public relations efforts ranging from pitching press releases to news media to coordinating local magazine features to educating faculty and staff on brand guidelines• Lead crisis communications strategy in partnership with Head of School and consultants• Supervise Communications Office, which includes an Assistant Director of Communications and a Communications Associate, and collaborate with Athletics, Admissions, and Development teams on effectively executing schoolwide marketing initiatives• Oversee school website, video, photography, photography archives, social media accounts, third-party partner accounts, and all other digital assets to ensure quality and accuracy• Manage professional consultants and freelancers who assist with communications and marketing efforts, including designers, writers, photographers and videographers• Manage Communications Office budget and schoolwide marketing budget in collaboration with Admission and Development offices• Launched Landon Summer website and built Back-to-School portal and Parent and Student portals in Veracross

Education

• University of Maryland

  BA, Journalism

  2010 — 2014