Kirra Johnson
Chapman University Business Administration & Broadcast Journalism | Aspiring Business Leader
- Role
- Business Development & Marketing Coordinator at Marimix Crunch-Baked Snackmix
- Location
- Laguna Beach, CA, US
- LinkedIn followers
- 500 followers
About Kirra Johnson
I am a dual major student at Chapman University pursuing a Bachelor of Science in…
Experience
Business Development & Marketing Coordinator
Oct 2024 — Present · Orange County, CA, US
Currently implementing AI tools to enhance digital marketing and operations—automating content recommendations, optimizing ad targeting, and streamlining customer insights to improve ROI, efficiency, and cross-functional decision-making.Collaborated with Love Me Gluten-Free, distributing products to 1,200+ customers, increasing website traffic by 25%, and boosting online sales by 10%.Designed and executed a social media strategy that increased engagement by 20% and improved click-through rates by 15%, driving higher conversions on Amazon and Shopify.Produced, filmed, and edited 80%+ of short-form content, including product videos and branded visuals, aligned with the brand voice to increase visibility and audience engagement.Conducted in-depth data analysis (sales, customer behavior, inventory) to guide data-driven decisions and support operational efficiency and revenue growth.Identified marketing pain points using Shopify analytics—flagging underperforming ad campaigns and low retention. Implemented SEO keyword strategies to boost relevance and search visibility.Managing a comprehensive Summer 2025 ad campaign using Amazon Ads and Google Ads. Overseeing planning, execution, and creative asset coordination via Google and Buffer to amplify brand awareness and traffic.
Education
Dodge College of Film and Media Arts
Broadcast Journalism & Documentary , Film/Video and Photographic Arts
Chapman University
Bachelor of Business Administration - BBA, Business Administration and Management, General
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