Kirra Bixby
Retention Marketing Manager @Honeylove
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WORK HISTORY
Retention Marketing Manager @Honeylove
Long Beach, CA, US
Own the email and SMS marketing calendar end-to-end, from campaign planning and targeting strategy to technical build, QA, and deployment• Lead A/B testing and performance optimization across subject lines, content, merchandising, imagery, and send timing to drive engagement and conversions• Analyze program performance and deliver data-driven insights and reporting to leadership to inform retention strategy• Partner cross-functionally with brand, design, product, and CX teams to ensure cohesive messaging and brand consistency
EDUCATION
University of San Diego
Bachelor of Arts - BA, Communication and Media Studies
ABOUT KIRRA BIXBY
Retention and loyalty marketer with 8+ years building programs that reduce churn, increase repeat purchase, and turn customers into long-term brand advocates. I specialize in email and SMS strategy, lifecycle automation, loyalty program development, creative campaign development, and data-driven experimentation, all within fast-moving DTC environments spanning fashion, CPG, and health & wellness industries. I have a sharp instinct for what converts, creative excellence, and a genuine passion for brands rooted in purpose and craft.
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