Kirk Steele

About Kirk Steele

I have extensive experience leading complex global strategic alliances, strategy, & marketing initiatives at Adobe, Google, Meta, HP, and Ford, touching $8 billion in revenue, 500K+ clients, and 35K+ partners. I bring an unique blend of strategic thinking, ability to navigate & influence across complex cross-functional orgs, and shift seamlessly to operational execution. I\'ve become known for crafting & executing Go-to-Market strategy to scale and accelerate SaaS product adoption and revenue growth for the companies where I\'ve worked. I\'m an experienced leader managing teams as large as 20 people. My teams would describe me as an empathetic leader & culture builder. My areas of expertise include:Executive Thought Partner | Strategy Development | People Management | Product Marketing | Data-Driven Product Activation & Growth | Sales Strategy | Cross-Functional Collaboration & Team Leadership | Project Leadership | Program Management | Influencing Without Authority Across Organizations | Operational Execution | Technology Partnerships & Alliances#ProductMarketing #GTM #Go-to-Market #GTMStrategy #ProductActivation #StrategicPartnerships #Alliances #Strategy #ProductGrowth #Data-Driven #StratOps #Marketing #Tech #SalesStrategy #Strategy & Operations #TechPartnerships #ChannelPartnerships #BizOps #TechAlliances #DigitalAdvertising #VideoAdvertising #SocialAdvertising #SearchMarketing #SearchAds #SaaS #B2B #B2C #AdTech #Google #Meta #Facebook #Instagram #YouTube #ProductGrowth #AdPlatforms #Reels #BrandedContent #InfluencerAdvertising #Go-to-MarketStrategy #SEM #SMB #Enterprise #Creators #DigitalMarketing

Experience

1. Global Smb Strategy Lead

   Adobe

   Jan 2023 — Present · Austin, TX, US

   Strategic leader developing Adobe’s Digital Media SMB segment strategy globally and driving execution across Direct Sales, Digital/Adobe.com, and Channel Resellers to drive increased Gross New ARR for the segment. High cross-functional collaboration across several organizations to ensure both strategy and execution is aligned, prioritized, and in motion.• Leading the commercial blueprint for an Adobe co-sell overlay on SMB customer base transacting through resellers (+$366M BoB) to drive 262% YoY growth in rep-driven Gross New ARR at 15X ROI.• Led the strategy for creating new sales team (+$98M BoB) delivering 20X ROI and 27% annualized growth YoY in Gross New ARR + Migrations. Drove GTM strategy execution plan across product marketing, enablement, operations, analytics, systems, and tools.• Define the SMB sales strategy to scale Adobe’s SMB segment globally, with particular focus on driving new customer acquisition.• Build tangible recommendations and support implementation and execution plans globally across all routes to market.• Define SMB data requirements and support prioritizing the global SMB data roadmap.• Perform analytical deep dives into SMB customer base and SMB market opportunity while refining Adobe’s SMB persona definition.• Lead partnering with marketing, product management, Adobe.com, and regional sales teams to drive alignment on SMB strategy.• Craft clear, compelling recommendations to prioritize opportunities, supported by strong analysis and business logic, and articulate them to leadership.• Deliver strong perspective on customer data and business trends and translate into impactful recommendations and actions.

Education

• Brigham Young University Marriott School of Business

  Bachelor of Science - BS, Marketing Management

• Brigham Young University Marriott School of Business

  Master of Business Administration - MBA, Strategy and Marketing

Skills

• Channel
• Sales Enablement
• Demand Generation
• Account Management
• Multi-Channel Marketing
• Management
• Direct Sales
• Sales Process
• Partnerships
• Product Marketing
• Solution Selling
• Strategy
• Marketing
• Channel Partners
• Lead Generation
• Business Development
• Leadership
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales Operations
• Cloud Computing