Kirk Iwanowski
Chief Marketing Officer @Kitman Labs
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WORK HISTORY
Chief Marketing Officer @Kitman Labs
New York, NY, US
EDUCATION
Cornell University
Bachelor of Science - BS, Marketing
ABOUT KIRK IWANOWSKI
Seasoned executive in the Tech, Media & Entertainment sectors with a proven track record of launching, scaling, and monetizing B2C and B2B brands/companies. Currently, Global CMO for a VC-backed Tech company charged with repositioning legacy programmatic advertising agency to enter the Global SaaS marketplace with the first AI-powered video management software solution for Enterprise, SME/SMB. As FMR CMO/Marketing Exec for SundanceTV, FilmDistrict, Apparition, EPIX (now MGM+), consistently recognized as an industry leader and innovator with 25+ years of developing and executing the marketing and creative strategy for entertainment companies owned by ViacomCBS, NBC Universal, Lionsgate, and MGM. Extensive experience and knowledge in driving awareness, engagement, and adoption within an increasingly competitive linear cable/MVPD, satellite, telco, and OTT/DTC/(S)VOD/vMPVD streaming marketplace.Specialties include Sales & Marketing; Marketing Strategy; Strategic Planning; Business Process; Channel/Network, Brand and DTC/OTT/App Launch; Affiliate and Distributor Marketing; Creative Services and Creative Marketing; Content Marketing; Subscriber Acquisition; Media Planning and Buying; Advertising and Creative Agency Selection; Event Production; SaaS Marketing; AI/Artificial Intelligence Marketing; Demand Generation; GTM Strategy; MarTech/Stack Creation; ABM; Digital and Social Media; Show Promotion and Publicity; Corporate Communications; Awards Publicity; Board, Investor and Analyst Relations.
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