Kirk Grayson

WORK HISTORY

EDUCATION

ABOUT KIRK GRAYSON

Without a strong, resilient content strategy, web properties often crumble, sag and bloat into Frankenstein-ish versions of their original sparkling selves. I collaborate with clients to build a strong foundation of well-managed content that helps them achieve their goals, satisfy their customers, and efficiently respond to ever-changing priorities. My consultancy encompasses • user, stakeholder and competitive research • visioning and strategy to establish goals tied to business objectives and user needs • content audits, analysis, framework and guidelines • content structure (IA, taxonomy and metadata) • content workflow from inception to archiving • organization design and training to ensure the right people with the right skills are in place • KPIs and measurement plans to monitor user behaviour and direct enhancements • sponsorship and change management to support success. I’d love to talk with you about how together we can keep Frankenstein in a book where he belongs – not in your content!