Kirk Coutinho
Media Lead at Schbang | Performance Marketer | Meta Certified Media Planner | Online Brand Communication | Marketing Strategy
- Role
- Media Lead at Schbang
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kirk Coutinho
As a Media Lead at Schbang, I strategize and manage multi-platform digital marketing…
Experience
Media Lead
Feb 2024 — Present · Mumbai, IN
Strategic Media Planning for top clients in the B2B, Travel, Ecommerce, FMCG, Beauty, Health & Fashion industries- Currently handling 10+ brands with a total monthly budget of 4Cr+- Grew clients\' media budgets in two successive quarters- Currently leading a team of 3 media planners and 5 media buyers- Led the team in helping a travel client reduce CAC by 76% and increase revenue by in the space of 4 months- Led the team in helping a healthcare client increase SALs by 50% in 2 months- Led the team in helping a beauty/skincare brand reduce traffic costs by 60% and improve search volume by 10% month on month for 4 months- Drove key awareness/branding campaigns across Meta, Google and third party platforms for the clients- Created seamless tracking sheets for all clients with daily, weekly and monthly reporting- Created insightful monthly and quarterly reports for all clients- Managed financial tracking sheets for all clients
Education
St. Xavier's College
Bachelor of Science (BSc)
2009 — 2012
St. Andrew's College of Arts Commerce and Science
Science
2007 — 2009
Mumbai Educational Trust, MET League of Colleges
Master of Business Administration - MBA
2013 — 2015
St. Stanislaus High School
First Class
1997 — 2007
Skills
- Zoology
- Statistics
- Customer Service
- Marketing Communications
- Marketing
- Entomology
- Research
- Brand Management
- Client Services
- Market Research
- Social Media Advertising
- Content Writing
- Team Management
- Photography
- Public Speaking
- Botany
- Google Adwords
- Sales
- Marketing Research
- Branding
- Social Media Marketing
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