Michael Kirby
Co-founder & CEO @Zenkeeper Sleep Stories App
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WORK HISTORY
Co-founder & CEO @Zenkeeper Sleep Stories App
Burnaby, BC, CA
Built the Zenkeeper Sleep Stories app (as a progressive web app, and then a native iOS app)-Optimized Zenkeeper\'s App Store keywords and product page-Developed the \"Custom Story Builder\" in the Zenkeeper iOS app, which interacts with the OpenAI Assistants API, as well as the GCP Text-to-Speech API, to generate customized sleep stories (in less than 1 minute) for app subscribers-Managed Meta Ads (optimizing for ROAS)-Built a habit tracker (as a progressive web app) that allowed people to enter their daily habits into the app, and then check them off throughout the day as they completed them-Trained a machine learning model (using keras) that ranks users\' habits in the habit tracker app every day (in order to reduce time spent scrolling).
EDUCATION
Elmira College
Bachelor of Arts (BA), Economics, Mathematics, Business Administration, Accounting
UC Santa Barbara
Master of Arts (MA), Economics
SKILLS
ABOUT MICHAEL KIRBY
I’m passionate about leveraging data and analytics to drive meaningful insights, improve decision-making, and power innovative products. With a background spanning product management, entrepreneurship, and data science, I’m now looking to focus my career on data analyst, data scientist, or ML engineer opportunities.Zenkeeper: Co-Founder & CEO (Q2 2023 – present) Established an early-stage startup dedicated to helping people sleep better. Launched our iOS app in March 2024, achieving a 5/5 rating on the App Store.Product Leadership at Mogo (Q1 2023) Served as Director of Product, managing a small team of product managers. Oversaw MogoTrade app\'s transition from beta to GA release.Habit Tracker Development (Q2–Q4 2022) Built a habit tracker as a progressive web app. Developed a machine learning model to rank users\' habits every day.Fintech Experience (Q1 2021 – Q1 2022) Built a prototype fintech startup where I developed and trained a machine learning agent to trade stocks on the TSX. Created tools for in-depth analysis and valuation of stocks listed on the TSX, NYSE, and Nasdaq. Gained additional finance expertise by passing the Level I CFA exam in July 2021.Clearly.ca (2014 – 2020) Progressed from Web Analyst to Manager of Web Experience over six years, leading cross-functional teams (UX/UI, web operations, A/B testing, analytics, and data science). Deployed production-ready machine learning systems for forecasting, segmentation, and customer lifetime value modelling. Built and operationalized a variety of data-driven tools and dashboards, informing decisions across Marketing, IT, and Operations. Served as a key liaison between technical and executive teams, presenting insights at weekly executive meetings and championing data-driven strategies.Academic Background (20••••14) Master’s in Economics – University of California, Santa Barbara. Bachelor’s in Economics & Mathematics (with minors in Business Administration and Accounting) – Elmira College. NCAA ice hockey athlete during undergraduate studies.I thrive where analytical thinking, creative problem-solving, and a collaborative mindset come together. If you’re looking for someone to dive into complex data sets, build models that uncover actionable insights, and help your organization grow, I’d love to connect!
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