Chris Kirby

About Chris Kirby

I\'m a growth-focused marketing leader with 20+ years of experience building and scaling marketing programs that drive real business results. Currently, I lead the demand generation marketing team at isolved HCM as Director of Customer Demand Generation Marketing, where we focus on creating high-performing demand generation strategies that fuel pipeline and revenue among our base of customers.Throughout my career, I’ve built and executed integrated campaigns across inbound, email, ABM, and paid media—always with an eye on performance, alignment with sales, and ROI. I take pride in turning marketing efforts into measurable impact. My approach is hands-on, collaborative, and data-driven. I thrive in dynamic SaaS environments where agility and innovation are key, and I love working with teams to unlock new opportunities through marketing innovation.

Experience

1. Director of Demand Marketing

   isolved

   Oct 2022 — Present

   Deliver $40M in annual pipeline across customer expansion, new customer engagement and partner engagement- Manage a $1.2M annual marketing budget, ensuring efficient allocation for maximum business impact across paid media, ABM, content and events- Build and scale integrated campaigns across the buyer journey, partnering with Sales, Product, and Customer Success to accelerate deal velocity and customer lifetime value- Defined GTM strategy and sales motions for 8 sales teams, aligning demand generation efforts with revenue targets- Mapped and optimized communication orchestrations in coordination with sales to streamline lead qualification and automation- Delivered a 42% increase in pipeline and 25% boost in bookings in H1 FY25 through targeted campaign execution- Developed ideal customer profiles, personas, and propensity models to refine targeting and campaign relevance- Established KPIs and reporting frameworks to track ROI and channel performance; delivered monthly performance insights to leadership.

Education

• The University of Alabama

  BA, Accounting

  1995 — 1999

• The University of Alabama

  MA, Marketing

  2000 — 2002

Skills

• Digital Marketing
• Ppc
• Marketing Management
• Sales
• Email Marketing
• Management
• SEO
• Online Advertising
• Social Media
• Advertising
• Web Analytics
• Trade Shows
• Marketing
• Direct Marketing
• Search Engine Optimization (SEO)
• Pay Per Click (Ppc)
• Market Planning
• Account Management
• Marketing Communications
• Facebook
• Marketing Research
• Event Planning
• Multi-Channel Marketing
• Google Analytics
• Mobile Marketing
• Social Media Marketing
• Customer Relationship Management (Crm)
• Public Relations
• Brand Management
• Marketing Strategy
• Crm
• Brand Development
• Segmentation
• Market Research