Kirandeep Kaur
Brand and Marketing Consultant | Capgemini | IIM Tiruchirappalli | St. Xavier’s Ranchi
- Role
- Brand and Marketing Consultant at Capgemini
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Kirandeep Kaur
I am currently seeking opportunities in branding, marketing and strategic management, leveraging my expertise in consumer insights, social listening, influencer marketing, campaign management and brand strategy. I have successfully led GTM strategies, media planning, secondary research and consumer research, delivering actionable insights that drive business growth. With 3 years of experience as a Brand and Marketing Consultant at Capgemini my responsibilities included: Leading engagement with a top global clients across FMCG, Retail and Ecommerce, driving consumer insights-based strategies with a business impact. Conducting qualitative and quantitative research studies and providing data-driven recommendations. Developing competitive landscape research for brands, analysing search trends, social listening data, product launches, and reviews to shape brand strategies. Spearheading a cross-functional team to redefine the identity influencers/celebrity for the brand. Crafting ATL & BTL marketing strategies. Driving brand innovation by analysing emerging trends. I have completed MBA from IIM Tiruchirappalli and a Bachelor of Commerce (Hons) from St. Xavier’s College, Ranchi.
Experience
Brand and Marketing Consultant
May 2022 — Present · Bengaluru, IN
Consultant - Brand and Marketing.Responsibilities -Consumer Insights and market Research-Identifying influencers for brand campaigns-Cross-functional collaboration-Developing GTM strategies-Influencer marketing-Audience profiling-Developing Strategies -Communication and media planning
Education
St. Xavier's College, Ranchi
B.com Hons, Accountancy
Kerala Samajam Model School
ICSE & ISC
Indian Institute of Management Tiruchirappalli
Master of Business Administration - MBA, Marketing and Strategy
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