Kiran Yadav
Marketing Manager- Operations & Database @Hindustan Times
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WORK HISTORY
Marketing Manager- Operations & Database @Hindustan Times
Responsibilities & Achievements-Managed end-to-end marketing campaign operations, including planning, execution, coordination, and performance tracking-Oversaw Marketing Finance Ops: budgeting, PO/UIN creation, PR approvals, invoice processing, payment follow-ups, and monthly reconciliation-Handled Vendor & Procurement Management — vendor onboarding, rate negotiation, quotations, PIs, contract compliance, and SLA tracking-Coordinated closely with Finance, Procurement, Product, Marketing & Sales teams to ensure smooth delivery of all campaigns-Maintained and governed marketing databases, ensuring data accuracy, hygiene, segmentation, and campaign-ready formatting-Worked on ICP (Ideal Customer Profile) creation for campaigns, improving targeting accuracy and campaign effectiveness-Collaborated on SEO-based audience segmentation, helping improve organic campaign reach and quality leads-Monitored and updated internal dashboards, ensuring all campaign, deliverable, and budget data remained up to date-Reduced turnaround time by streamlining documentation, vendor communication, and invoice approval flows-Ensured strict documentation, compliance, and SOP adherence across all marketing and finance processes
EDUCATION
Ghanshyamdas Saraf College of Arts & Commerce
Bachelor of Commerce - BCom, Accounting and Finance
Ghanshyamdas Saraf College of Arts & Commerce
Master of Commerce- M.com, Accounting and Finance
ABOUT KIRAN YADAV
I am a results-driven Marketing Operations Manager with 7+ years of experience at Hindustan Times, specialising in end-to-end campaign operations, marketing finance management, vendor procurement, and cross-functional coordination.I bring a strong combination of operational excellence, analytical thinking, and stakeholder management ensuring smooth execution of marketing processes at scale.Over the years, I have built expertise in: Marketing Operations: campaign planning, execution, reporting, database governance Finance Operations: budgeting, PO/UIN creation, invoice processing, reconciliation Vendor & Procurement Management: onboarding, rate negotiation, SLA management, cross-team coordination Process Improvement: reducing turnaround time, optimising workflows, managing cross-functional dependencies Stakeholder Management: working closely with marketing, sales, product, finance & procurement teamsKey Highlights-Led and executed multiple marketing campaigns with seamless delivery-Managed end-to-end financial workflow for marketing spends (PO/UIN, invoicing, approvals)-Streamlined vendor processes, reducing operational delays and improving efficiency-Ensured strict compliance, documentation, and accurate data management across projectsI am now exploring new opportunities in Marketing Operations, Marketing & Finance Ops, Procurement Operations, and Vendor Management, preferably in dynamic organisations like FMCG, consumer brands, tech, or media.I aim to contribute to organisations that value structured operations, efficiency, and cross-functional collaboration. Open to connecting with recruiters, hiring managers, and professionals looking for an operations-focused team member. Email: k••••••••@gmail.com
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