Kiran Unhalekar
Manager - Programmatic @WPP Media
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WORK HISTORY
Manager - Programmatic @WPP Media
Mumbai, IN
Spearhead programmatic strategy and execution for P&G brands across APAC & EMEA markets.• Managed end-to-end campaign delivery via DV360: planning, QA, trafficking, optimization, and reporting.• Built Power BI dashboards, reducing manual reporting time by 30%.• Created Excel-based templates for ad-hoc reporting, saving 5–8 hours/week.• Lead and mentored a 10 member team, including performance reviews and operations management.• Drove CTR uplift of 30% by refining audience segmentation and creative strategy.• Delivered monthly business reviews with strategic recommendations, contributing to incremental investment.
EDUCATION
University of Mumbai
Bachelor of Engineering, Computer Engineering
ABOUT KIRAN UNHALEKAR
Programmatic Manager with 6.5+ years of hands-on experience delivering high-impact digital campaigns across APAC and EMEA. I specialize in programmatic strategy, cross-channel media activation, and analytics-driven performance optimization using DV360, CM360, GA4, and Power BI. Currently leading programmatic efforts for Colgate at GroupM, managing a team of 10 and optimizing campaigns at scale across multi-market setups. My work has contributed to double-digit improvements in CTR, reporting efficiency, and team delivery quality. I excel at translating marketing objectives into executable media strategies, mentoring teams, and driving business outcomes through audience-first thinking and data-driven decision-making. Key Skills: Programmatic Strategy | DV360 | GA4 | Google Marketing Platform | Power BI | PMP/RTB | Team Leadership | Cross-Functional Collaboration | Campaign Reporting | A/B Testing | Performance Marketing | Stakeholder Management Open to Programmatic Lead / Senior Manager / Associate Director roles where I can drive innovation, scale execution, and lead talented teams to success.
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