Kiran Pai

About Kiran Pai

Dictum: It is not about digital strategy but about strategy in a digital world.Marketing technologist & start up leader with 18 +years of experience in building brands & products through a deep focus on customer experience, creativity & media planning. I have strong belief that the amalgamation of psychology & technology could create a more empowered & transparent business ecosystem for all stake holders.Co founded watermelon & successfully exited post acquisition by french multinational media group Publicis.Initiated the digital experience Journey for Cipla with a vision to reinvent the customer marketing experiences. Conceived and constructed the digital marketing infrastructure through sales rep digitization and digital rep working in tandem.Part of the founding team at SETU nutrition, a D2C ecommerce nutrition brand & is responsible to drive 4X growth through a rigorous transformation of site design/ tech Aswell as performance marketing practices. Led a team of 15 digital marketers,analysts & content curators. Deep skills in PPC on Facebook,google & amazon advertising. Proficient in influencer & social media marketing having run more than 100 influencers campaigns across Instagram & you tube. Believer of 3 tier waterfall model of campaign structure ( branding + performance + remarketing ).Established the digital product road map by collaborating with design,engineering & business teams to build products that solves both customers & business problems.Used data science to progressively improve product adoption, feature developments & usability enhancements. Management skills include product management, consumer behavior, advertising & media,business consulting,transformations & change management,innovation-partnerships management.Technical areas include product design & UX design,IT project management, digital marketing & data analytics,content marketing, direct marketing, digitization & business process excellence.Using customer journey maps & other design thinking tools,I have co created various digital platforms in the last few years namely Dr-Dr networking, Dr empowerment apps, Closed loop Dr detailing programs, point of care patient tools, online brand engagement campaigns, social media health properties, Online PR, Peer-Peer communities, Sales force digital engagement, Retailer engagement initiatives & marketing automation programs.

Experience

1. Head - Marketing, Sales Force Excellence & Digital Transformation (Commercial Excellence)

   Cipla

   Jul 2025 — Present · Mumbai, IN

Education

• Mithibai College

  HSC, science

  1992 — 1994

• Birla Institute of Technology and Science, Pilani

  Master of Technology - MTech, Software Systems

  1998 — 2000

• Mumbai University Mumbai

  Bachelor of Pharmacy - BPharm, Pharmaceutical Sciences

  1994 — 1998

Skills

• Lead Generation
• Strategic Planning
• Integrated Marketing
• Pharmaceutical Industry
• Team Building
• Management
• Brand Management
• Marketing Strategy
• Entrepreneurship
• Marketing
• Customer Satisfaction
• Market Research
• New Business Development
• Advertising
• Business Development
• Networking
• Marketing Management
• Sales