Kiran Kumar Reddy

About Kiran Kumar Reddy

At HighRadius, I work as an Enterprise Financial Technology Advisor (EFTA), helping clients transform their financial operations with AI and cloud-based solutions. I conduct account-based marketing (ABM) for enterprise-level companies, creating and maintaining Google Doc sheets with co-research, sales interaction hierarchy, lead level interaction history, contact mapping, and organization structure. I also assign leads to inbound and outbound account executives, using HubSpot CRM to track and analyze the deals and conversion ratios.I have over 5+ years of experience in market research, marketing operations, and market and account intelligence for various markets and industries, including the US, MENA, and UK. I previously worked as a Marketing Research and Operations Specialist at CEIPAL Corp and an Associate Market Research Analyst at Saxon AI, where I delivered in-depth prospect and market studies, dashboards, reports, and insights. I hold an MBA in Marketing from Guru Nanak Institutions and a BCom in Commerce and Economics from Khar Education Society\'s College. I am passionate about finding innovative and data-driven ways to deliver value to customers and achieve business goals.

Experience

1. Principal Research Analyst

   HighRadius

   Feb 2025 — Present · Hyderabad, IN

   As part of the Market Research team at HighRadius, the role focuses on account-based marketing (ABM) research and intelligence gathering for enterprise-level companies to support sales and prospecting efforts.Key Responsibilities:Account-Based Marketing (ABM)Conducting targeted research for enterprise companies to enhance sales strategies.Data Management & DocumentationMaintaining Google Docs for enterprise accounts, including:Co-research on target companies.Sales interaction hierarchy and lead-level interaction history.Contact mapping and organizational structure analysis.Account Intelligence & Financial AnalysisResearching financial metrics such as Accounts Receivable, Days Sales Outstanding (DSO), ERP systems, Annual Revenue, and Bad Debts to assist Account Executives in prospecting.Using Gurufocus, MarketWatch, SEC Filings, Annual Reports, Google Search, LinkedIn, and company websites to gather business intelligence.Lead & Account ManagementAssigning researched accounts to Inbound and Outbound Account Executives for sales engagement.Mapping key decision-makers and sales interactions.Market Research Tools & CRM ProficiencyLeveraging Seamless.ai, ZoomInfo, Apollo.io for data enrichment and lead intelligence.Managing CRM platforms such as HubSpot and Salesforce to track and update customer data.Key Impact:This role plays a critical part in enhancing market insights, supporting data-driven sales strategies, and enabling the sales team with accurate research for prospecting and decision-making.

Education

• Khar Education Societys College of Commerce and Economics S V Road Khar W Mumbai 400 052

  Bachelor of Commerce - BCom, Commerce and Economics

• Guru Nanak Institutions(GNI)

  Master of Business Administration - MBA, Marketing