Kiran Kumar

About Kiran Kumar

I\'m an eCommerce growth specialist with over 9 years of experience managing end-to-end…

Experience

1. Ecommerce Manager

   Wecool

   Dec 2024 — Present · Bengaluru, IN

   Led end-to-end marketplace strategy across Amazon and Flipkart, enhancing campaign effectiveness and reducing TACoS by 18% through data-driven advertising optimization.Developed and executed promotional, pricing, and discounting strategies, resulting in a 35% improvement in conversion rates during key sales events and seasonal campaigns.Conducted regular catalog audits to improve product discoverability, keyword relevance, and organic rankings, leading to increased traffic and sales.Collaborated with cross-functional teams including marketing, operations, supply chain, and design for effective campaign execution and consistent brand positioning.Trained and mentored junior eCommerce staff, created SOPs for cataloging, PPC execution, and reporting, resulting in improved team efficiency and reduced errors.Managed performance marketing campaigns, optimizing ACOS, ROAS, CTR, and conversion rates using Amazon Sponsored Ads and Flipkart Ad Manager.Monitored competitor activity and marketplace trends to implement proactive adjustments in listings, pricing, and advertising strategy.Built strong working relationships with Amazon and Flipkart account managers to leverage event participation, category insights, and promotional opportunities.