Kiran Kennedy
Senior Content Writer at Mr Digital
- Role
- Senior Content Writer at Mr Digital
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Kiran Kennedy
Armed with skills that come with having a degree in B.Sc. Visual Communication and Mass…
Experience
Senior Content Writer
Feb 2023 — Present · IN
As the lead content strategist at MR Digital, I don’t just write—I architect content ecosystems that drive engagement, boost SEO, and establish authority. From long-form blogs and newsletters to social media campaigns and white papers, I develop, execute, and refine multi-channel content strategies that deliver results.I manage end-to-end content operations, including:Owning and handling content calendars to ensure a seamless publishing workflow.Researching, developing, and producing white papers that position brands as thought leaders.Collaborating cross-functionally with marketing, design, and SEO teams to align content with business goals.Beyond execution, I thrive on innovation. One of my latest initiatives, the Ask the Expert Blog Series, enabled me to collaborate with industry leaders, fostering B2B partnerships that enhance SEO and elevate brand credibility.AI & Automation in Content StrategyAdaptability is key in the fast-evolving digital space. I actively integrate AI tools like ChatGPT, Perplexity, Gemini, Grammarly, and QuillBot to streamline research, enhance SEO, optimise content creation, and even refine design elements. These tools aren’t replacements—they’re accelerators, allowing me to work smarter without sacrificing quality.Key Achievements & Responsibilities: Developed and executed multi-platform content strategies spanning blogs, social media, newsletters, and white papers. Owned and managed content calendars, ensuring consistency and strategic alignment. Led cross-functional collaboration between design, SEO, and marketing teams to enhance content performance. Built and launched the ‘Ask the Expert Blog Series’, securing B2B collaborations and expert-backed content. Implemented SEO-driven backlink strategies to increase organic reach and domain authority. Used AI tools to enhance efficiency, from content generation and research to design optimisation.
Education
Loyola College
B.Sc. Visual Communication
2016 — 2019
Asian College of Journalism
P.G.D.C in Journalism
2019 — 2020
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