Kiran K
Performance Marketing Specialist | Google Ads, SA360, DV360, Meta & LinkedIn Ads | Full-Funnel Strategy for B2C, D2C & B2B Growth
- Role
- Paid Search Manager at GALE
- Location
- Bradenton, FL, US
- LinkedIn followers
- 500 followers
About Kiran K
I have 14+ years of experience in digital marketing with a focus on performance media. My…
Experience
Paid Search Manager
Jul 2024 — Present · Bengaluru, IN
Executed SA360 search campaigns for FOGO & Kohler Home Generators, optimizing demand generation and budget allocation across high-intent segments.• Launched data-driven paid search campaigns focused on customer acquisition by continuous performance optimization to improve CVRs.• Managed Google Search and Bing Ads via SA360, using conversion tracking and CTR data to improve ROAS and customer acquisition.• Partnered with cross-functional teams in Toronto to implement datadriven improvements aligned with business goals. • Created real-time performance dashboards on Looker Studio & Google Analytics, facilitating data-driven decisions on attribution, CAC, and ROI.
Education
Nitte Meenakshi Institute of Technology
Engineer’s Degree, Electrical and Electronics Engineering
2003 — 2008
Centre for Development of Advanced Computing (C-DAC)
Post Graduate Diploma, Advanced Computing
2008 — 2009
Kendriya Vidyalaya
High School, Science
1990 — 2002
Skills
- Google Analytics
- Youtube
- Online Advertising
- SEO
- Html
- Web Analytics
- Competitive Analysis
- Digital Marketing
- Team Management
- Lead Generation
- Xml
- Online Marketing
- Search Engine Optimization (SEO)
- Google Adwords
- E-Commerce
- Search Engine Marketing (Sem)
- Sem
- Display Advertising
- Search Advertising
- Microsoft Office
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