Kiran Gupta

Consumer Insights Manager at Unilever

Role
Consumer Insights Manager at Unilever
Location
Mumbai, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kiran Gupta

A seasoned consumer insights professional with more than 10 years of experience in categories like FMCG, Telecom, Media, Banking & Finance and OTT. Have handled end to end insights requirements including different types of studies like FMCG purchases tracked on household panel, consumer satisfaction, brand tracks, usage & attitude, product innovation and Ad evaluation. Primary experience being in Quantitative (Ad hoc + Brand tracks + syndicated) research followed by Qualitative.

Experience

  1. Consumer Insights Manager

    Unilever

    Oct 2022 — Present · Maharashtra, IN

Education

  • Thakur College

    BSc.

    2006

  • N L Dalmia Institute of Management studies and research

    MMS

    2010 — 2012

Skills

  • Questionnaire Design
  • Qualitative Research
  • Spss
  • Market Intelligence
  • Consumer Insight
  • Cati
  • Consumer Behaviour
  • Research
  • Online Research
  • Focus Groups
  • Event Management
  • Marketing
  • Competitive Intelligence
  • Brand Equity
  • Market Research
  • Quantitative Research
  • Mystery Shopping
  • Business Strategy
  • Secondary Research
  • Analytics
  • Marketing Research
  • Marketing Strategy
  • Advertising Research
  • Segmentation
  • Microsoft Office
  • Brand Management
  • Ethnography
  • Primary Research
  • Survey Design
  • Market Analysis
  • Marketing Communications
  • Customer Insight
  • Data Analysis
  • Competitive Analysis
  • Consumer Behavior
  • Product Management
  • Questionnaires

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Kiran Gupta — Consumer Insights Manager at Unilever in Mumbai, IN | Unifers