Kira M.

About Kira M.

Digital Marketing and Communications Professional with a lifelong curious mind. As a pattern-seeking lover of history and ideas, I turn complex concepts into clear expression that brings warmth and illumination. For more than 15 years, I have focused on driving digital engagement and shaping online presence for dozens of brands across several industries. Having worked on teams on both the agency and brand sides, my experience spans financial services, consumer packaged goods, and healthcare. I have strategically crafted and optimized result-oriented digital marketing content and campaigns that measurably resonate with online audiences.As a full-time Web Manager with Rockland Trust, a relationship-focused bank headquartered in Massachusetts, I oversee web content strategy and user experience. In my previous role at Enterprise Bank (Enterprise Bancorp), which Rockland Trust later acquired, my work focused on engaging an average of monthly web visitors through search engine optimization, online advertising, and social media — helping drive meaningful contributions to the organization’s bottom line.For the past decade, I have also managed social media marketing initiatives, growing audiences by 15% year-over-year—from an initial base of 1,500 to a combined local audience of more than community members across 27 branch locations —while consistently maintaining above-average engagement benchmarks for the financial services industry.I have also served as a key point person for integrating multiple customer-facing digital tools and platforms, including lead-generation forms connected to CRM systems, online chat, appointment scheduling, loan applications, and financial calculators. These initiatives have played an important role in supporting our organization’s ongoing digital evolution and enhancing how retail banking customers discover and engage with our services.

Experience

1. Assistant Vice President Senior Web Manager

   Rockland Trust

   Jun 2025 — Present · Rockland, MA, US

   Executing and optimizing online marketing strategies to increase brand awareness, drive website traffic, and improve online engagement. Leveraging web analytics, technical SEO, and digital content best practices.Key Responsibilities: • Website Optimization - Oversee and implement strategies for improving website performance, including speed, user experience, and mobile optimization. Conduct regular audits to identify areas for improvement. SEO Strategy & Execution - Lead the development and execution of comprehensive SEO strategies to enhance search engine rankings, organic traffic, and visibility. Implement on-page and off-page optimization strategies, including keyword research, meta tag optimization, and backlink development. Vendor Management - Work with web vendors, development teams, and third-party agencies to implement website enhancements and improvements. Manage relationships and ensure projects are completed on time and within budget. Content Development & Strategy - Collaborate with the internal content team to create and optimize high-quality, engaging, and SEO-friendly content. Ensure content aligns with brand messaging and provides value to target audiences. Web Analytics & Reporting - Utilize tools such as Google Analytics, SEO platform, and Google Search Console to track website performance and SEO metrics. Provide actionable insights and regular performance reports. Stay Updated on Industry Trends - Continuously monitor the digital marketing and SEO landscape to stay updated on trends, algorithm changes, and best practices. Proactively recommend adjustments to strategies based on industry changes. Other Marketing Support as Needed - Provide marketing support as needed as part of an integrated team that values collaboration and a shared understanding of each other’s work, including marketing automation and paid media strategies.

Education

• Antioch College

  Japanese Language and Literature

• Michigan State University

  B.A., Communication Arts (Behavioral/Social Science Cognate and Intercultural Communication Concentration)

  2001 — 2006

• Southern New Hampshire University

  M.B.A., International Business

  2011 — 2013

• Antioch College

  Buddhist Studies

• Wilberforce University

  Mass Communication/Media Studies

Skills

• Social Media Marketing
• Social Media
• Integrated Marketing
• Advertising
• Marketing Strategy
• Facebook
• Digital Marketing
• Marketing Communications
• Press Releases
• Online Advertising
• Public Relations
• Email Marketing
• Blogging
• SEO
• Social Networking
• Media Relations
• Trade Shows
• Online Marketing
• Digital Media
• Marketing Management
• Writing
• Account Management
• Copywriting
• Interactive Marketing
• Brand Development
• Digital Strategy
• Media Planning
• B2b
• Google Analytics
• Mobile Marketing
• Editing
• Newsletters
• Media Buying
• Web Content Management
• Social Marketing
• Corporate Communications
• Content Management
• Campaign Management
• Client Services
• Direct Mail