Kira Gruger

About Kira Gruger

Product marketing leader building go-to-market strategy at the intersection of commerce, creativity, and performance.Over the past decade, I’ve led product narratives and GTM across retail media, CTV, social, and programmatic, partnering with Product, Sales, and Partnerships to translate complex capabilities into stories that drive adoption and revenue.Currently, I lead product marketing for Walmart Connect’s offsite media and programmatic portfolio, helping scale CTV and display beyond shopper marketing into brand and upper-funnel budgets and driving triple-digit growth.I operate as a strategic connector, aligning product roadmaps to market needs, enabling sales with narratives that land, and building GTM systems that scale across portfolios. I’ve led PMM teams and influenced product direction through customer, partner, and measurement insight.By always: ex–Third Culture Kid (ask me about high school in Moscow). Cat person.

Experience

1. Product Marketing Team Lead - Offsite Media (Retail Media - Ctv, Walmart Dsp, Social)

   Walmart Connect

   Nov 2024 — Present · Los Angeles, CA, US

   Lead a high-performing PMM team to drive GTM and product adoption for Walmart Connect\'s Offsite Display solutions (Walmart DSP, CTV, Social and Emerging Offsite Partnerships).

Education

• Vassar College

  Bachelor of Arts, Political Science

  2006 — 2010

• The Anglo-American School of Moscow

  International Baccalaureate

  2002 — 2006

Skills

• Social Media
• Microsoft Office
• Etapestry
• Adobe Audition
• Research
• Final Cut Pro
• Advertising
• Digital Marketing
• Blogging
• Digital Media
• Digital Strategy
• Editing
• Facebook
• Film
• Marketing
• Online Advertising
• Social Media Marketing
• Social Networking
• Television