Kira C.
Director of Brand @Kelly
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WORK HISTORY
Director of Brand @Kelly
US
I have been leading the company\'s brand transformation by conceptualizing and implementing a comprehensive brand strategy and global narrative that unifies a 21 disparate brand portfolio into a masterbrand strategy with an overarching company brand architecture and narrative. This foundational work is redefining the identity and positioning of Kelly, answering critical questions of who are we and \"why Kelly”.I have spearheaded full-funnel brand campaigns such as \"Sonic Boom\" and the annual \'Re:work Report\' to bring a new brand narrative to life driving awareness, consideration and applications for Kelly\'s masterbrand and it\'s specialized business units.I have crafted and implemented the first-ever employer brand which positions Kelly as an attractive workplace.
EDUCATION
Wilfrid Laurier University
Bachelor of Business Administration (BBA)
Hult International Business School
Master of Business Administration (MBA)
SKILLS
ABOUT KIRA C.
I’m a global brand and marketing leader with 15+ years of experience building, transforming, and elevating brands across the USA, Canada, and the UK. My background spans brand strategy and development, marketing strategy, and integrated campaign leadership across industries including workforce solutions, digital media, and CPG.I specialize in leading organizations through moments of transformation—clarifying who they are, what they stand for, and how they uniquely show up in the market. My work blends strategic clarity with creative excellence and data-driven decision making, ensuring that brand becomes a true driver of business value and growth.Currently at Kelly, a $5B global workforce solutions leader, I’m guiding a multi-year enterprise brand transformation. This includes unifying a fragmented 21-brand portfolio into a cohesive masterbrand, building a global narrative and identity system, and reshaping how Kelly engages customers, talent, and employees. The work is repositioning the company for the future and elevating our visibility, differentiation, and relevance across global markets.I’m known for building high-performing teams, driving cross-functional alignment, and developing integrated brand and marketing programs that deliver measurable impact—from thought leadership platforms to award-winning creative to full-funnel campaigns that shift perception and drive demand.Career Highlights: Leading the global brand transformation for a $5B enterprise, establishing a unified masterbrand, narrative, and identity system. Developed award-winning creative work, including campaigns shortlisted for Cannes Lions and featured in Ad Age. Built and led Kelly’s in-house brand team, fostering collaboration, innovation, and strong cross-functional partnerships.I’m passionate about building brands with meaning; brands that create clarity, inspire action, and move organizations forward. I thrive in complex environments, global contexts, and roles where strategy, creativity, and transformation intersect.
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