Kiona Lac

About Kiona Lac

I am a second-year Business Analytics and Marketing student with a minor in Economics at Drexel University. My main focus is on analytics and using data-driven insights to understand markets, improve performance, and guide strategic decision-making.My coursework and experiences have strengthened my ability to analyze data, interpret trends, and communicate insights in a clear and meaningful way. I enjoy finding connections between numbers and real-world impact, turning information into strategies that help organizations grow.I value collaboration, leadership, and curiosity. Whether I am working on team projects, supporting organizational initiatives, or exploring new business trends, I aim to combine analytical thinking with creativity to drive results and continuous improvement.

Experience

1. Vice President External Relations

   Drexel Vietnamese Student Association

   Jun 2025 — Present · Philadelphia, PA, US

   Managed end-to-end logistics for external partnerships, including cold outreach, contract negotiation, consistent updates, and post-event follow-ups, while maintaining strong relationships with over 10 businesses through structured communication. Created detailed sponsorship packages using Google Sheets and visual reports to highlight social media metrics and event turnout data, presenting these materials to potential sponsors and achieving a 60% approval rate for future collaborations and secured funding. Utilized Excel and Google Sheets to organize event logistics, build timelines, assign tasks, and track deadlines to ensure all team members remained aligned, informed, and equipped to meet shared goals through clear planning and consistent communication. Collaborated within a nine-member team on short-term projects, adapting to group dynamics and maintaining transparency through task descriptions, time-bound deliverables, and regular progress updates to ensure smooth execution.

Education

• Springfield High School

  High School Diploma

• Drexel University

  Bachelor of Science of Business Administration - BSBA, Marketing & Business Analytics