Kinzie Lukasiewicz
Influencer Marketing and Digital Campaign Management
- Role
- Digital Marketing Manager at Techtronic Industries - TTI
- Location
- Greenville, SC, US
- LinkedIn followers
- 500 followers
About Kinzie Lukasiewicz
Passionate about digital marketing, influencer strategy, and brand growth. I specialize in building impactful partnerships and driving engagement across social media platforms. With a Bachelor of Science in Business Administration from the University of Nebraska-Lincoln, I majored in Marketing, minored in Management, and earned an Advanced Sales Certification through the Center for Sales Excellence.My professional experience spans influencer marketing, digital content strategy, and field sales, giving me a well-rounded perspective on brand positioning and audience engagement. I have successfully managed influencer partnerships, negotiated brand deals, and executed content strategies that drive measurable growth. Skilled in relationship building, contract negotiation, and data-driven decision-making, I thrive in fast-paced, dynamic environments where creativity meets strategy.
Experience
Digital Marketing Manager
Jul 2025 — Present
Lead partnership marketing strategy across influencers, creators, PR partners, campaigns, and social channels to drive brand awareness and engagement for RYOBI’s full ecosystem of tools — from DIY to outdoor and lifestyle-Manage end-to-end influencer programs, cultivating long-term partnerships and creative collaborations that authentically connect with RYOBI’s audience-Develop and execute digital campaigns from concept to launch, overseeing creative direction, content planning, and performance analysis to deliver measurable results-Plan and execute influencer events, activations, and experiences to deepen relationships and create shareable brand moments-Oversee influencer seeding programs, ensuring timely product placement and authentic content that highlights innovation and drives organic visibility.
Education
Nebraska College of Business
Advanced Sales Certificate
2018 — 2020
University of Nebraska-Lincoln
Bachelor's degree
2016 — 2020
St. Paul Public High School
High School Diploma
2012 — 2016
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