Kinza Asif
Social Media Manager | Shopify E-commerce Expert | SEO Content Writer | Digital Marketing Associate
- Role
- Social Media Manager Shopify Ecommerce Manager at Hightribe
- Location
- Dearborn, MI, US
- LinkedIn followers
- 500 followers
About Kinza Asif
Digital Marketing and Shopify Expert with a robust background in content creation…
Experience
Social Media Manager Shopify Ecommerce Manager
Sep 2023 — Present · Lahore, PK
As the E-commerce Manager and Digital Marketing Specialist for Signature Labels, a UK-based retailer startup specializing in Pakistani clothing, I have been instrumental in driving the company\'s online presence and operational efficiency. My key responsibilities include:Shopify Store and Website Management- Built and launched the Shopify e-commerce store from scratch- Manage and maintain the website, ensuring seamless functionality and user experience- Regularly upload and manage products, ensuring optimal presentation and accuracy.Social Media Management- Oversee and manage all social media platforms including Facebook, Instagram, and TikTok- Create engaging content using Canva and CapCut, tailored to our target audience- Use Business Meta Suites and Metricool for scheduling and publishing social media content.Digital Marketing- Develop and execute Facebook and Google Ads campaigns- Implement SEO strategies using tools like Ubersuggest, Google search console, and Google Analytics- Improved on-page SEO score from 70 to 95 by optimizing meta descriptions, alt text, keywords, and blog content using UbersuggestCustomer Service Management- Handle customer inquiries and ensure timely and satisfactory responses- Utilize HubSpot for communication management and previously used Zendesk.My role is pivotal in ensuring the seamless operation of Signature Labels\' online store, enhancing our digital footprint, and driving customer satisfaction.
Education
University of Michigan-Dearborn
MS Environmental Sciences
Punjab group of colleges, Chiniot
High School, Biology/Biological Sciences, General
2014 — 2017
University of Veterinary and Animal Sciences, Pakistan
Bachelor's degree, Environmental Science
2017 — 2021
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