Kinslie Washington

Role
Campaign Manager at PDI Technologies
Location
Dallas, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kinslie Washington

WHO IS Kinslie Washington? Kinslie is a hard working visionary with a passion for…

Experience

  1. Campaign Manager

    PDI Technologies

    Jan 2022 — Present

    Planning, deveoping and creating a concept for the deployment of email promotion. Date driven campaigns across customer lifecycle with the goal of optimizing loyalty to our product or service. Sending out monthly statements for emails with every different business unit. Creating and testing mobile pushes to all opted-in users. Close communication with clients, stakeholders and content creators Partner with content creators and the brand marketing team to ensure campaigns align with brand stradegies. Setting up journeys for pushes and statements. Managing direct reports systems and projects to achieve goals. Creating new PDI enterprise business units. Collaborate with cross-functional teams to develop CRM strategies aligned with business goals and customer lifecycle stages. Determine campaign objectives, segmentation strategies, and key performance indicators (KPIs). Plan, create, and execute CRM campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging. Develop compelling campaign messaging and content that aligns with target audience segments and campaign goals.

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Kinslie Washington — Campaign Manager at PDI Technologies in Dallas, TX, US | Unifers