Kinsley Fraser
Senior Product Manager at VF Corp | MBA | POPM
- Role
- Senior Product Manager - Brand & Product Experience at VF Corporation
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Kinsley Fraser
Product Manager with a strong analytics and operations foundation, experienced in leading cross-functional teams, shipping customer-facing digital experiences, and driving business value through data-informed decision making. I’ve managed platform redesigns, AI-enhanced features, and enterprise integrations across global brands, and bring a hybrid skillset that combines strategic thinking, technical fluency, and customer-first product development.Discipline | Responsibility | Consistency | Analytical | Significance
Experience
Senior Product Manager - Brand & Product Experience
Oct 2024 — Present · Greensboro, NC, US
Balance strategic priorities, business goals, user needs, technical feasibility, and time to market to ensure impactful product solutions• Direct cross-functional teams of ~20 engineers, designers, and business analysts to develop/deliver complex products• Define and execute overarching technical integration strategy ensuring seamless transition/minimal disruption to end-users• Manage and prioritize platform migration initiatives
Education
Bryan School of Business and Economics at UNCG
Master of Business Administration - MBA, Information Technology
2017 — 2019
Pender High School
High School
2008 — 2012
University of North Carolina at Greensboro
Bachelor’s Degree, Business Administration and Management, Minor in Information Technology
2012 — 2016
Skills
- Leadership
- Customer Service
- Keen Listener
- Microsoft Powerpoint
- Microsoft Excel
- Powerpoint
- Higher Education
- Community Outreach
- Process Management
- Microsoft Word
- Social Media
- Organization
- Social Networking
- Logistics Management
- Management
- Time Management
- Microsoft Office
- Sales
- Windows
- Event Planning
- Teamwork
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